SCIENCEGRRL is a new, grassroots movement springing from a collective feeling that something has to change about the representation of girls and women
in Science, Technology, Engineering and Maths (STEM) and in wider society. We launched our 2013 sciencegrrl calendar as a visual response to the EU Commission’s decision to advertise their ‘Science: it’s a girl thing’ campaign with a pseudo-pop video. We asked ourselves why, when discussing scientific careers, it felt normal and appropriate to slip into imagery that reduced women to their looks – and more worryingly, their sexual appeal? Where were the real, complex women we meet every day? Our calendar was a deliberately visual project – our attempt to start to redress the totally imbalanced way women are represented in the media today. It should be simple: women are not a homogenous group and neither are scientists, so let’s showcase that diversity. It’s time to treat women as individuals – and with respect.[…]
Authors: Dr. Anna Zecharia, Dr. Ellie Cosgrave, Professor Liz Thomas, Dr. Rob Jones.